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Impress your Prospective Client Practice with the Best Pitch Presentation

Building a sustainable Medical Billing Business requires more than productive teams and innovative technology, it requires profitable clients. Now being in this business, you know that referrals are hard to come by so when you get an opportunity to pitch your billing services to your prospective client, be willing to commit to it a 110%. Keep in mind that one delighted client will translate into 5 more, good business attracts more business.

In this blog I will talk about “How to pitch your billing service to your first client in a way that they say - YES”

Think of your client company as a person, now question yourself. What do you do to make the first impression, a BEST ONE? You get to know about the person before the meeting, right? That is exactly what you need to do before working on your pitch, get to casually meet the decision maker or anyone that can help you understand the basic requirements of the client company. Inquire about the following:

  • Specialty?
  • Number of doctors?
  • Patient Footfall?
  • Business Pain Points?

On the basis of the answers you get, categorize the client business. This will enable you to sell your medical billing services as solutions to client’s problems.


  • Solo Practice
  • 1 – 3 doctors (small sized)
  • Medium sized
  • Large practices
  • Healthcare systems

How to make a Pitch Presentation?

Getting started, the next question is how to get all the data you gathered on paper in a way that client can understand and agree that YOURS is the best solution.

Here is what you need to do:

Introduce Yourself

Tell them about your company, share your success story with the client. Share your company vision and how it complements the client’s vision. Add in a testimonial (can be about you personally), it adds to the trust factor. Keep the introduction brief focusing on just how you will solve your clients pain points. At this point, do not talk about the client’s pain points (exactly) but focus on your company.

Talk about your Client

Now share with them what you understand about their business problems. You need to take them on board with where they stand as per the market standards. This is the point where you need to make them realize that you know the problems they face. Empathize with them.

Add in their long-term plans, talk about their goals and fit your company into the plan in a way that it helps them realize their plans at optimal resources.

Lay-out a Road Map

Now keeping their plans and pain points in view, talk about your services. It would be great if you could compare their pain points with how you plan to solve them using your medical billing services. A chart or a table would help explain your point in the best way.

The plan you present should be complete with timelines, milestones, price estimates, expected hiccups etc.

Make it clear, simple and attainable. The easier it will be for the client to understand your presentation, the more chances of them accepting the offer and getting on board with your company.


Do not present the timelines in definite, but leave them open to discussion. Engage with the client, get to know their expectations. Revise the timelines keeping clients ease at prime.

Price Estimates:

Clients may ask for different services, e.g., credentialing, MIPS etc present them with transparent, complete price structures. It would be better if you can keep the price estimates separate for separate services. Make a sheet having billing services, a separate one perhaps having credentialing details etc.

Why us?

Your closing statement should focus on “why us?” more than anything. The client should not be looking for a better solution to their billing problems, yours should be complete. In this section focus on why your company should be the best fit with your client practice. Talk about brand partnerships, talk about market conditions, talk about your experience, talk about common market ground.

Q&A Session

This is the most important part of your presentation. Any point that you may have missed in your pitch presentation can be raised here. Be prepared to answer to the client’s queries. Encourage them to question. You should also hand out pamphlets, flyers, brochures (printed material about your company, services etc) Leave them on a positive note, it would be great if you could show them a demo or book them for a trail of your billing services. Get them linked with an associate that can be connected with them 24/7 to answer to their queries or to assist them in any way required.

Contact us to get a sample pitch presentation, a tried/testing outline that helped us land many clients. You can add to it, edit it and use it to best suit your business purpose

AltuMED is in Medical Billing Business from last 12+ years, we have successfully attained countless clients. We are more than excited to share our experience with you, to help your business grow. You may reach out to us on any of our social handles to inquire or email us at You can also call us at: (+ 248-809-4754)

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